In January this year, I was traveling on your airline flight Moscow - Punta Cana and back Naturally, the results of what I write their opinions and suggestions.
I must say that the withdrawal of my more critical and points to a fundamental mistake in strategy your positioning and image. A mistake is what it is.
For a long time you run an advertising campaign on TV (and probably only), which describes everything about your product "Imperial". Video of acceptable quality, shows the comfortable lounge Imperial and there reigns an atmosphere of luxury. Movie show often and have seen it a lot.
Everyone, of course, there unconscious positive emotions and associations that carry over to your brand, everyone expects Transaero from high quality, not the Russian level.
Yes, who would it was not, he subconsciously been waiting for all that you have shown yourself to him. He had already suffered it to your logo (brand). That is, wisely, he realizes that his ticket in economy class, and the subconscious, this fact does not take into account.
In the end, you're doing yourself a disservice.
As a result, minute "dip" in the economy, he perceives the triple indignation within themselves.
No, I urge you to refuse advertising Imperial but why is it on the federal channel? For the sake of a couple of thousand people who will fly imperial? And you still say that you do not know what they are reading magazines, what restaurants visit and where to find them all the attention you do not know, so that once all the stupid show.
Next I wanted to write you about is the specific comments but stumbled on a surprising link that proves the correctness of my opinion.
Literally (http://avia.turizm.ru/airline2/38/otzyv):
a couple of short things:
Ivalla: "... fly Transaero's certainly possible, but if the choice had they not fly! "
Bartuha:" or when no one else had complained, but the two flights I just vsbesili. Do not believe reviews such as you all well and that is Transaero best, all koordinalno contrary "
Sheremet Anna:" I write the first review in my life, because I can not remain silent at this time »
Elena 8080:" I am very angry at the company Transaero »
Karmelita:« Dear travelers, I am sore passenger Transaero with legal education. Civil cases do not do, but there is already a matter of principle. I will sue! »
Actually, let's dwell on this long. You could I would say that there is positive feedback that this is not the most healthy people, and I would probably agree with you, but first, I did not fly long your company, and, secondly, the right there is probably someone from your staff puts an end to all your customer focus and to prove the truth my letter.
«Dear passengers Transaero!
Thank you very much for your comments - both positive and negative - As they help us to fix something and realize that you are not satisfied.
itself works in a Transaero flight attendant. We try very hard to make your flight enjoyable because, believe me, if the event of any conflict, we ourselves uncomfortable to fly for several hours in a stressful situation.
on arrival on board, we unfortunately do not know how much we download the blankets, which will load the food, will run all the lights over the seats, as each day we fly on different planes in different cities, so it's not depend on us.
a ) We is not sorry to give you a blanket, they just ship a certain amount, so they do not suffice, if they need 300 passengers, and loaded, for example, 270.
2) Eating too loaded a different - someone very much, but someone absolutely not.
3 ) As for air conditioners - they do not work - some passengers are asked to do in the salon poprohladnee we do, then comes the passenger and said that he was cold, the baby froze to death, and so forth - hence have to do more warmly - the other is hot. And it turns out that someone is unhappy.
4) If the broken light bulb or the back seat does not drop, we can not fix them during the flight - we can help you turn on the lamp and throw back, but not repaired, if they are defective. Although I would really like to know how to do it.
5) flight delays of us do not depend - we just like you, can not fly a few weeks, for example, from Anadyr (Chukotka) because bad weather, although we also want to home and our home, too, are waiting.
6) We are not responsible for the seat if you do not got what you wanted, as it is done during the registration process, and we are working in the salon and have no idea how many are tickets and how to distribute seats.
7) Toilets voyage to clean - they clean, washed, disinfected, but during the voyage the passengers throw paper in the toilets on the floor, etc. - Accordingly, they become clogged and smell. And we like, and you sit and smell this smell.
8) If you suddenly ended tomato juice, we always offer you a choice of apple, orange, Pepsi, 7 up.
We do our best not to disappoint you, but do not always remain happy and very often disrupted their offense on us, but some passengers write negative reviews.
But do you know how many passengers out of the plane, smiling and warmly thank us? And you can not imagine how we are pleased to see your happy faces. We are people, too, and not robots, and we are incredibly happy if could make your flight pleasant. And nice to read about the flight on which you worked, something nice on the internet. Thank you You very much! We are very pleased to work with understanding and friendly people:) I love our airline and our passengers. If it were not for you, there would be no us.
9) We do not know will drive a bus or boarding bridges will be until the landing, because it depends on the availability in the parking lot at the airport and not on Transaero. So please, WHEN WINTER fly from hot countries, Always take the cabin warm clothes (especially kids) - in case the bus will be served. »
already understand what I mean? Okay, I'll explain all the same, but then you never know.
through every line of her answer comes through: why are you outraged Well flew well, well, live well, well, because hunger is not dead, well not enough for you plaids, well, you were hot, well, why complain about something?
just someone who wrote it, good man, but absolutely nothing about the service. And are you there for almost everything.
try to give kommetarii.
«By coming on board, we unfortunately do not know how We will download the blankets, which will load the food, will run all the lights over the seats, as each day we are flying on different planes in different cities ... » under different passports, names, hiding from those who flew just yesterday.
« 1) We are not sorry to give you a blanket, just their cargoes a certain amount, so it is not enough, if they need 300 passengers, and loaded, for example, 270. »
Yes passenger pofigu that there's just as well that there hard, he needed a blanket. He is not in occupation, he paid the money, but he did not give the rug.
example, when I was flying from the flight attendant was literally the phrase "first women and children, blankets for all will not suffice. "As in the movie Titanic.
And if you have enough blankets, well, go on a trick to make an announcement that those who can get a rug there somewhere. Believe me guys do not even stand behind him, he does not need them. But when all disperse, then you want right away.
«Going too loaded different - someone very much, but someone absolutely not. »
But a cold omelet with blue hue ham nobody likes. Quality control for what?
«clean toilets before the flight - they are clean, washed, disinfected, but during the voyage the passengers throwing paper in the toilets on the floor etc. - Accordingly, they become clogged and smell. And we also, as you sit and smell this smell . »
Here I sincerely laughed straight :)))) left to add, that if the plane will fall, they as well as the passengers are screaming and write in fear.
«We are doing our utmost not to disappoint You, but do not always remain happy and very often disrupted their offense on us, but some passengers write negative reviews. »
Yeah, donkeys, all sorts, conscience of the last lost and write here, the negative feedback .... Come on, stop!
Voobshchem respected Transaero, I hope I told my idea, but You tell the it to the employees.
Search no justification "and that we do not know, but it does not know how, but it's not us, we all here just went here with you fly."
the brain works and soul of each client's request and appeal, and Imperial Show us where it is logical to skip.
Best regards.
2 stars for you.
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review published here http://gorshkov-gv.livejournal.com/48720.html
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